Experience
Public Relations Account Associate, Hill Communications
August 2023 to Present | Syracuse, NY
- Wrote news releases and developed media content calendars for strategizing public relations campaigns.
- Utilized Muck Rack and PESO model strategies to develop public relations campaigns for companies.
- Increased social media engagement by 300% and increased new followers by 360% for a construction firm on the ENR Top 600 List.
- Promoted the rebranding of several clients on various social platforms such as LinkedIn and X.
Media Ambassador, Voluntary Agency Network of Korea
July 2021 to Present | Seoul, South Korea
- Engaged in four culture promotion campaigns about Korean and Asian history and traditions.
- Created monthly social media content for Instagram page.
- Analyzed two online platforms to identify content with misinformation about Korea and wrote letters to request correction.
- Participated as docent in an annual museum exhibition about Korean history and the global spread of Korean culture.
Intern Journalist, The Korea Daily
January 2022 to June 2022 | Los Angeles, CA
- Wrote monthly articles that informed Koreans living in the U.S. about Korean news.
- Published four articles in The Korea Daily about the social, economic and culture issues in Korea.
- Learned how to cover stories and to write in an objective tone used in journalistic articles.
Orientation Leader, Syracuse University
December 2023 to Present | Syracuse, NY
- Facilitated the move-in process of 100+ first-year students.
- Organized and carried out five welcome events such as trivia night and multicultural parties for 4000+ first-year students.
- Lead 40+ first-year students in small groups to create an open environment for new students to build relationships.
- Directed the entire first-year student body of 4000+ at official university events such convocation.
Education
08/2023 - 05/2027
- S.I. Newhouse School of Public Communications, Maxwell School of Citizenship and Public Affairs; Syracuse University
- Bachelor of Arts: Public Relations, Economics
- Minor: Finance
- GPA: 4.0
Skills
- Adobe Suite: Photoshop, InDesign, Illustrator, Express
- Figma
- Microsoft 365: Excel, PowerPoint, Word
- Fluent Korean
- Basic Japanese
- Associated Press Style
Activities
NSLI-Y Korean Mentor
- Mentored American scholarship high school students to learn Korean language and culture.
English Tutor
- Taught English to Korean middle school students and helped them prepare for the college entrance exam.